How people respond to the experience of bus travel and the implications for the future of bus services
Going beyond operational factors (frequency, journey time, cost, etc.) to explore social-emotional attributes and wider experience of bus travel.
Looks at how objective and subjective factors influence modal choice.
Concludes: “Changing individuals’ attitudes to the bus, perceptions of others’ views on the bus and personal perceived ease of use of the bus (i.e. subjective factors) has been shown to be a viable approach to increasing bus usage”